![]() All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account “There are some transparent cases available from both first and third parties,” said Eric Abbruzzese, research director at market research firm ABI Research, “but at least anecdotally, they don’t seem as popular as regular cases.” “Color names that are ambiguous also spark attention and customers work to figure out what the meaning might be.”īut for all the varied colors out there, it’s important to remember customers still overwhelmingly keep their phones in a case, essentially covering up the color that once helped entice them to upgrade. “Color names that are descriptive but odd can spark positive reactions because the consumer likes being able to ‘solve the puzzle,’” she said. This is also likely a strategic play, according to Barbara Kahn, a professor of marketing at the University of Pennsylvania’s Wharton School. The names of more recent colors have become increasingly esoteric in the last year or so. “It was carried along by other trends of the time that enforced the desire for personalization and female empowerment.” “It peaked at a time when social media influencers were gobbling it up, and the popularity of Millennial Pink also helped to usher it in.”īoth pinks lasted longer than most forecasters would have predicted, she said. “Warm metallics went away and then came back in style, and rose gold really reached mass appeal,” Van Allen said. More recently, it created a splash with the introduction of the rose gold iPhone in 2015. GoogleĪpple famously brought “Bondi Blue” to its Mac line in the late 1990s after Steve Jobs’ return to the company (it was a huge success). The Pixel 7 Pro is available in obsidian, snow and hazel. The Pixel 7 comes in obsidian, snow and lemongrass. Still, she noted, a shift has been underway toward stronger colors. “Introducing a different color is a way for devices and their owners to distinguish themselves.”īut just as basic black, white, gray and silver are the top colors in the automobile industry, these colors tend to resonate most with smartphone owners, according to Peggy Van Allen, a color anthropologist for the Color Marketing Group. “Devices - whether they’re smartphones, wearables, PCs, or tablets - are an extension of the user’s persona, both in terms of who they are and who they aspire to be,” said Ramon Llamas, an analyst at IDC Research. Introducing different, niche colors is just one way to do it.”įor consumers, there can be a real value to a broader range of colors. “As a result, tech brands need to adopt new strategies. “The quality of all phones is so high, it’s getting difficult for consumers to even notice what ‘better’ is anymore,” said Kelly Goldsmith, professor of marketing at Vanderbilt University. An employee assists a customer at the Apple The Grove in Los Angeles on Friday, Sept.
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